SHOPPING CART

  • Your Cart is Empty

Organifi® Flips the Traditional CPG Go-to-Market Strategy on its Head with Announcement of Distribution in National Natural, Specialty and Conventional Retail Channels, Following Category-Leading Sales Growth in eCommerce

After serving more than one million customers via its online sales channels, Organifi will meet shoppers at the shelves of national retail accounts, including Sprouts, CVS, King Soopers and Fresh Thyme, among other regional retailers, with its core lineup of superfood blends in both multi and single-serve packs

San Diego, Calif. July 21, 2021 -- After building a loyal customer base of more than one million via its eCommerce platform, since 2014, Organifi® — makers of convenient, high-quality and great-tasting superfood blends — announced its expansion into natural, specialty and conventional channels, fueling its omnichannel sales strategy to meet the growing evolution of grocery shopping habits. As of this month, Organifi products are newly available in Sprouts nationwide, 600 CVS stores, King Soopers in the Denver region and Fresh Thyme in the Midwest region, among other regional retail accounts.

As a predominately D2C-focused brand, since its inception, Organifi has experienced an average of 55% YoY revenue growth1, building a loyal fanfare, along with a positive industry reputation and credibility within the fast-growing $140B category of functional foods and supplements.2

“It’s always been about connecting with our community, meeting the needs of our customers, and delivering the absolute best-quality superfood blends that conveniently fit within a healthy lifestyle; beginning with our Organifi Green Juice and now offering nearly 20 products that meet different needs throughout the day,” said Mae Steigler, Organifi CEO. “Growing our brand within the direct-to-consumer channel over the past several years has provided us the opportunity and access to listen to and learn from our customers, first hand, allowing us to both grow and innovate strategically, before venturing into the retail landscape. I believe that will continue to be our most-valuable asset and a powerful contributor to our success on shelves.”

With the exception of its distribution in Vitamin Shoppe, where it became the retailer’s #2-selling superfood brand in 2020, Organifi launching its hero SKU’s — Organifi Green Juice, Organifi Red Juice, Organifi Gold and Organifi Pure — marks the company’s first foray into retail and will continue to be an area of focus in the months and years ahead.

“We’re in a highly-advantageous position, launching into some of the top retail accounts in the country for the first time,” said Adam Hertel, VP of Retail Sales at Organifi. “With products already proven and validated by a wide range of consumers across markets and demographics, we have the exciting ability to leverage years of consumer insights, awareness and loyalty, accelerating Organifi to achieve the same category stewardship in-store, as we have online.”

Sold in multi-serve canisters and single-serve travel packs to meet a variety of consumer day parts, Organifi’s suite of adaptogenic blends are all made with high-quality, plant-based ingredients and research-backed formulations.

Current retail-available SKUs include:

  • Organifi Green Juice - Essential superfoods that support healthy cortisol levels to reduce stress and reset your morning while aiding in weight management.
  • Organifi Red Juice - A fruity blend of premium, organic superfoods that contains potent adaptogens, antioxidants and a clinical dose of Rhodiola, to help promote energy with zero caffeine and only 2 grams of sugar.
  • Organifi Gold - A soothing blend of superfoods, including turmeric, to reshape your evening ritual, supporting rest and relaxation.
  • Organifi Pure® - A blend of superfoods designed to improve gut health, promote healthy BDNF levels and help support normal mental clarity.

Additional retailers carrying Organifi’s products, regionally, include but are not limited to: MOM’s, Bristol Farms, Lassen’s, Jimbo’s, Market of Choice, Metropolitan Markets and Central Market.

With a driving mission to positively impact the lives of its customers, starting with the food they eat, Organifi’s recent rebrand reflects its commitment to 100% USDA Organic, Non-GMO and Glyphosate Residue Free products, with new packaging continuing to roll out online and in retail stores, nationwide.

Additionally, the brand focuses heavily on sustainability and community efforts, most notably in its partnership with Vitamin Angels; together they’ve helped to positively impact the lives of more than 300,000 children and mothers to date, through the delivery of nutrition resources and health services.

All Organifi products are sold online at www.organifishop.com and will be available as 30-serving canisters ($49.99 SRP) and as 14-count travel packs ($24.99 SRP) in select retailers nationwide.

About Organifi®

In 2014, the Organifi® brand was born out of a desire to make a healthy lifestyle, convenient and more accessible for all. From humble beginnings, three friends saw the opportunity to create a high-quality, great-tasting and convenient superfood solution, which quickly transpired into an international community of customers and fans, generating more than $100M in revenue in just a few short years. The Organifi mentality is brought together by the power of superfoods and the belief that empowering one another to lead a more meaningful and nutrition-focused life can make waves of change, far and wide.

Since day one, it has been about offering quality superfood products, intimately knowing the people whose lives are changing because of them, and sharing the journey together.

Organifi’s mission is to transform the world through community, nutrition and habit transformation.

Now with millions of functional superfood blends shared and hundreds of thousands of lives changed, the Organifi team learned together, with its community, that change doesn’t have to be hard when you have the right tools to guide you.

We’re in this together and we’re just getting started.

Learn more at www.organifishop.com!

1 2018 - 2020 sales revenue of Organifi DtC

2 https://www.grandviewresearch.com/industry-analysis/dietary-supplements-market

###

Need help?

Our Customer Service team is happy to answer your questions!

Call us 760-487-8587

Available Mon-Fri 8-5 PST