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How Organifi Sources Baobab

How Organifi Sources Baobab

Organifi is committed to partnering with farmers and farming organizations that are creating a positive impact on our planet. We celebrate positive change and believe through a ripple effect, we can create a larger community of contribution!

This month, we are highlighting some of the amazing farmers we partner with to source the quality ingredients in Organifi's superfood blends.

What is Baobab?

The Baobab tree is native to Africa, Australia, and the Middle East. Each and every part of the tree has a special use and has traditionally been used as food, medicine, or even to help make clothing or household items. Organifi uses the baobab fruit in Organifi Pure, Glow (seasonal), and Immunity blends to provide richness in essential vitamins and minerals. 

3 Health Benefits of Baobab:

  1. Potent antioxidant and rich in vitamin C which is necessary for healthy cells
  2. Contains 10 times more vitamin C than oranges 
  3. Supports a healthy immune system

How does Organifi source Baobab?

We get our Baobab Fruit from B’Ayoba, a farm whose focus is on stabilizing soils and preventing soil erosion while also protecting the ground’s water supply. The baobab is a remarkably hardy tree in Zimbabwe.

Due to Frequent droughts that make it difficult to grow other crops in the dryland area of southeastern Zimbabwe, harvesting baobab is the core of a family's livelihood and wellbeing in many rural communities.

Today over 500 tons of baobab fruit powder get harvested and exported from many different African countries each year, benefiting thousands of rural families. In 2014, B’Ayoba worked with over 2,000 families, which is over 10,000 people who were paid cash up front to pick and process the fruit. 

Because of the changing climate conditions around the world, there are concerns that the Baobab trees may be affected and die off. B’Ayoba has been investing in replanting and protecting baobab trees. Protecting these trees is critical to the health of the continent and its people.

These newly planted trees help to stabilize soils and prevent soil erosion while also protecting the ground’s water supply. Generations to come will benefit from these young trees as they also provide food and medicine.

A Word From The Farm:

Meet Gus Le Breton, the Founder of B'Ayoba, one of the biggest companies in the world producing baobab with sustainable farming practices.

Remember, we're in this together!

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