Brain Performance & Clarity*


coffee fruit • lion's mane • aloe vera

244 reviews

patented extract for daily clarity

Coffee fruit is essential for overall brain health protection and productivity. Our patented extract Neurofactor®, is a unique profile of polyphenols that have been shown in clinical studies to support healthy Brain-Derived Neurotrophic Factor (BDNF), a key neuroprotein involved in brain health. Enjoy a daily dose of pure for:

Clarity - proven ingredients to support overall cognitive health.
Brain vibrance - lion’s mane mushroom contains polysaccharides that have neuro-protective benefits.
Soothing digestion - ACV and digestive enzymes to increase hydrochloric acid production.

delicious nutrition

“A crisp lemon taste, that helps me feel more productive.” - Stephen U.  Verified Buyer

A refreshing low sugar blend loaded with superfoods including lemon, apple cider vinegar, and other key adaptogens.

coffee fruit Brain Booster

Patented extract from the fruit of the coffee plant. Shown to stimulate Brain-Derived Neurofactor (BDNF) for overall brain health.

lion's mane mushroom The “Focus Mushroom”

A medicinal and culinary mushroom that is rich in antioxidants and compounds that supports brain health.

aloe vera Promotes Absorption

Hydrating herb that soothes and supports a healthy gut and improves absorption of other herbs and nutrients.

baobab Brilliant Antioxidant

A medicinal fruit rich in antioxidants and contains 10 times more vitamin C per gram than an orange.

apple cider vinegar Ancient Healer

Fermented vinegar with protective benefits that help stimulate hydrochloric acid for optimal digestion.

a premium blend of superfoods to brighten up your day

lion’s mane and coffee fruit rich in brain-supporting polyphenols & other antioxidants

your daily productivity boost

Whether you are working late or on-the-go, pure is caffeine-free and easy to use anytime of day. These cleverly blended ingredients like ACV, coffee berry and lion’s mane promote digestion, BDNF levels, and productivity.

Why is BDNF important for brain health?

Brain Derived Neurotrophic Factor (BDNF) is a key neuroprotein associated with learning and memory.  Scientists have noticed that BDNF and the brain’s ability to wire new connections decreases over time.  Exercise and other interventions have been shown to enhance the expression of BDNF, thereby reducing some of the effects related to its decline.  

Neurofactor®, the extract of coffee fruit, has been shown to support healthy BDNF levels and support mental clarity. Studies have found special compounds in lion’s mane that can stimulate the growth of brain cells.
for best results pair with adaptogenic blends

your all day ritual kit



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customer reviews

Customer Reviews
4.9 Based on 244 Reviews
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Ena N.
Australia Australia

Best brain tonic

It improved my *********/mental stamina and more It’s a brilliant product Thank You

Amy N.
United States United States

Refreshing way to start the day

I drink PURE 1st thing before I start the day. It gets everything moving smoothly and adds a pleasant tang to my morning.

Coreen L.
United States United States

Pure Travel Packs are Awesome!

I love their light lemon flavor and how I feel awakened and clear after drinking them with purified water. I also love they way they work with my digestive issues to help me with GERD.

Jessica L.
United States United States

IBS sufferer approves

Pure is one of my favourite products. As someone who suffers from IBS and other food intolerances, this product aids my digestion. No more sluggish, bloated feelings

Ann R.
United States United States

Great Product

I've been using Pure for a couple of months now. Love the taste and feel like I can focus better especially since I have been going through some stressful situations.